Craft Formula Ltd. vision, simply stated, is to create a vibrant industry with an exciting image, an expanding customer base and successful companies from craft&hobby industry. The goal is to stimulate the sales growth of the craft and hobby industry by creating consumer demand, helping companies succeed and leading the industry in Russia.

The event’s goals are:

• Further advance and promotion of all kinds of modern craft and hobbies, spiritual and creative growth of exhibition’s guests and visitors;
• Association of people who are enthusiastic about creativity, craft and hobbies regardless their gender, age, nationality and social status;
• Focusing the tendencies taking place in craft and hobby industry and presenting new brands, products, trends, ideas etc.;
• construction of long-term communications between the companies which are engaged in manufacture and sale of the goods and articles for needlework and house decor.

«FORMULA NEEDLEWORK» — INTERNATIONAL SALE EXHIBITION, is a unique and most ambitious project for Russia, the purpose of which is to popularize various types of hobbies and creative leisure in society, unite various business groups and develop the needlework and creativity industry in Russia!
In Moscow, it has been held since 2009 3 times a year — in spring, autumn and winter. The duration of the exhibition is 4 days.
Other host cities: Samara (since 2012), Krasnodar (since 2021)

Figures of the event in Moscow:

• More than 30,000 visitors;
• 580 participants from Russia and other countries;
• 9000 sq.m of exhibition area;
• 4 days of the exhibition / 2 pavilions

Figures of the event in Samara:

• More than 5000 visitors;
• 110 participants;
• 1500 sq.m of exhibition area;
• 3 days of the exhibition / 1 pavilion